Youdle is a “shop local” community app that shortens the distance between people and the products they want to buy by using product availability data, the shopper's location and user engagement. This concept began in April 2020 as a Facebook group in Memphis, Tennessee called "Product Sightings," when members began crowdsourcing real-time sightings of coveted pandemic products spotted in stores and online.
Soon, members began sharing sightings of all consumer goods beyond pandemic needs to help each other during cyclical life events, from the Christmas countdown to dinner demands to natural disasters like the 2021 Memphis storm that caused a water crisis from burst pipes across the Mid-South.
The Facebook group administrators are now developing the app so neighbors around the nation can join in and experience the organic magic and resourcefulness of the Youdle shopping community
As disruptions continue with the nation's supply chain, merchants post shelfie photos from their stores and tens of thousands of "Scouts" post sightings of online and in-store products to help one another find products faster.
As users help one another locate products, the group showcases products merchants are selling; activating collaboration between shoppers, small businesses, brands and retailers to strengthen and protect our homes and rebuild Main Street America.
Three sisters from New Rochelle, New York developed the initial Product Sightings concept, after "Patient Number One" turned their hometown into New York state's Ground Zero for the Coronavirus.
As the families of Aurora, Johnita and Kontji Anthony faced supply chain challenges along with the rest of the world, Kontji launched the Product Sightings Facebook group where she now lives in Memphis, Tennessee.
When the group evolved to sightings of all consumer needs, longtime family friend Taiwo Stanback joined the team in August 2020. Stanback’s Silicon Valley tech industry savvy helped propel the concept forward, when the team was encouraged to turn the idea into an app.
Aurora and Johnita have a combined 52 years of entrepreneurial experience running the family business in the metro New York City area, which involved inventory and logistics. Kontji is a 26-year news anchor and social media influencer.